Using any black and white media create two drawing concepts for the Guinness 'Pure Genius' advertising campaign. The two drawings must use the image of the Guinness drink as the central theme.
The two formats used for billboard advertising, portrait and landscape, should be considered as an active element of the concept.
Each of the two concepts should include any relevant copy in addition to the Guinness harp and the strap line 'Pure Genius'. These additional elements should be rendered in the same quality as the drawing.
Delivered June 2008
Type of Work Creative thinking, Illustration, Advertising